VALYNT DIGITAL
True velocity Raises $6M in 90 days with Valynt Digital Marketing
Social Media Marketing
Brand Strategy
Creative Production
Content Strategy
Tap into new audience that they have not been able to reach through traditiaonl marketing. Create awareness of the 3 comedy clubs (Ft. Worth, Dallas, Plano) and increase ticket sales.
True Velocity, a munitions technology company based in Dallas, Texas, is currently making waves in the world of weapons and ammo because of their latest successful invention: composite-case ammo. This new patented ammo is not only 30% lighter while still reducing weapon signature, but it’s 100% recyclable!
Ready to bring on accredited investors to back their new technology, True Velocity decided to go digital to get the most bang for their buck (heyo!) when searching for individuals to invest.
After meeting with the client and listening to their needs and goals, we crafted a custom digital strategy that would reach new and accomplished accredited investors in order to hit their funding goals.
We knew that video content was going to be the real winner with this client. We created a brand video that not only showed off the incredible benefits of the composite-case ammo, but also shared the powerful mission behind the company.
Before circulating the above video on social media, we decided to write out compelling copy to accompany it. Curiosity-inducing headlines and informative descriptions of the benefits pulled readers into the social post, offering enough incentive to click on the play button or the call-to-action button.
With cool demo videos and copy that listed off the endless features and benefits ready to go, we decided to begin content marketing on True Velocity’s chosen social media platforms. The posts boosted brand awareness and increased engagement and followers on Facebook, Instagram, and Twitter.
Because of the nature of investments, we needed to create an email marketing campaign that would communicate investing information and secure contact information for leads. The messaging in this campaign was sharp yet easy-to-understand for new accredited investors. However, the most important piece to these campaigns was the ability to capture information that would allow True Velocity to contact the leads and convert each into an investor.
Because we had a clear understanding of True Velocity’s ideal investor, we were able to build precise Facebook audiences for our social media ads to target individuals who met a minimum annual income, stated an interest in certain celebrity investors, followed certain gun and ammo pages, and more.
True Velocity was invited to the 2019 Shot Show. Using social media ads and geotargeting, we were able to reach attendees of the shooting, hunting, outdoor, and firearms tradeshow and let them know which booth number to visit to see True Velocity’s display.
We’ve got great news: we can replicate these incredible results for any business or industry!
With our team of role-specific marketing specialists and our unique Strategic Stacking methodology, we work hard and put in the time and energy to bring in these amazing client results time and time again.
From investment firms and law firms to fitness studios and local restaurants, we can help any business or industry reach goals faster than ever before with our custom digital marketing strategies.
Contact us today and find out how we can take your business to the next level with our winning digital marketing formula.
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