VALYNT DIGITAL

Valynt Digital

A No Bullsh*t
Digital Agency

HYENA'S

COMEDY NIGHTCLUB

How a Solid Digital Marketing Strategy Doubled Overall Ticket Sales

Social Media Marketing

Brand Strategy

Creative Production

Content Strategy

WHAT WE DID

THE ASK

Tap into new audience that they have not been able to reach through traditiaonl marketing. Create awareness of the 3 comedy clubs (Ft. Worth, Dallas, Plano) and increase ticket sales.

The Ask

Tap into new audience that they have not been able to reach through traditional marketing. Create awareness of the 3 comedy clubs (Ft. Worth, Dallas, Plano) and increase ticket sales.

The Results

We helped Hyena’s Comedy Nightclub launch its first digital marketing campaign in October 2018, and the successful results are no laughing matter.

Valynt Digital employed a strategy that focused strictly on digital solutions, which was a significant deviation from their previous strategy that focused heavily on direct mail, email marketing, and sporadic search ads. The new digital strategy resulted in two locations doubling their weekly ticket sales while the third location saw a 35% increase in ticket sales.

From October to December 2018, Hyena’s Comedy Nightclub nearly doubled overall ticket sales with a solid digital makeover and solid digital marketing strategy.

Digital Ad Highlights

22,000
Tickets
Sold

ad spend
$1,127

100%
Increase
yoy

2017-2018 Ticket sales for
2 locations!

3X
tickets
sold

300% increase over
previous year

FEATURED WORK

Digital Ad Highlights

website

WEBSITE REFRESH

The Hyena’s Comedy Nightclub website hadn’t changed much since they first opened their doors in 1993, so first up on the digital makeover checklist was a website revamp. We gave Hyena’s a fresh new look with a clean design and clear messaging. We also implemented an integrated api for ticket sales so that the website could handle any volume of ticket purchases—a smart move considering we doubled ticket sales!

video

Creating Killer
Video Content

To sell tickets, we knew that high-quality videos were going to be a game changer for this particular digital strategy, so we created 24 unique videos per month to be used alongside our Facebook ad campaigns.

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sharing

NEXT STEPS


Combine a fresh digital makeover with a new digital marketing strategy, and what do you get? A booming comedy club with sold out shows every weekend.

Although the results above are common for our clients, it takes a good amount of elbow grease from our team of five marketing specialists to pull off this winning formula time and time again.

Want the same results for your comedy club or business? We’re ready for the challenge!

Contact us today and find out how we can take your business to the next level with our winning digital marketing formula.

contact us

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