Is your oil and gas company searching for accredited investors but having trouble finding the right people?
The truth is that when most investors begin looking for ways to build personal wealth, they look to stocks and real estate. The idea of investing in oil and gas is a new one for many Americans because the U.S. has relied on exported oil for so long.
Advances in drilling technology have created incredible opportunities in U.S. oil and gas (not that you need us to tell you that), but that doesn’t mean investors are sold yet. There are several reasons your company isn’t bringing in the leads you want, and the fastest, most cost-efficient way to bring in those investors is by executing a solid digital marketing strategy.
Add these tactics to your digital marketing strategy and watch your leads grow:
Hyper-Targeted Ads
Digital marketing gives oil and gas companies the ability to find potential investors by using targeted ads that can reach anyone, anywhere. For example, we can write, build, and launch a Facebook ad campaign that will reach accredited investors who:
- Live in any 3 to 5-mile radius
- Have an annual income of 200K
- Already invest in specific stock or real estate
- Drive a Lexus
- And more!
Creating targeted social media ad campaigns works better than any traditional marketing tactic for two reasons:
- You have the opportunity to choose who receives your message, which is something you can’t do with radio and tv commercial blasts.
- It saves you money! Digital ads allow you to track with analytics how much you spend per lead. Traditional ads like billboards or direct mailers give you zero insight into how well they work or how many leads they brought in.
Content
As we said above, investing in U.S. oil and gas is still a fairly new prospect for potential project backers. This is where great online content comes into play. You have the power to sway an investor by educating them on the process, benefits, and ROI potential through high-quality videos and informative blogs.
Website Refresh
The oil and gas industry has had a slow start in the online arena. Many websites you find have a dated look with static pages, unappealing fonts and colors, and information text overkill. One of the best ways to ensure that your company is up-to-date on your digital marketing strategy is to give your website a facelift. Depending on the state of your site, a few fonts and layout tweaks might be needed, but sometimes companies find that if they’re going to make changes, they might as well go all in with a brand-new redesign. Your ads are frequently directed to your website, so you need to make sure that your website is clean, modern, informational, and functional.
Email Marketing
Unlike direct mailers, email marketing isn’t dead, especially when you learn these facts:
- More than 21% of all emails sent are opened within the first hour
- Using personal names in emails increases open and click-through rates by 35%
- Marketers have seen a 760% increase in email revenue from segmented campaigns
- Mobile email will account for 20 – 75% of email opens
What does this email marketing data tell us? That email definitely has a place in your digital marketing strategy, and your emails (and website) should be optimized for mobile so you don’t lose valuable opportunities.
So, you’re sold on digital marketing, and you’re ready to start…what now?
Now, you contact Valynt Digital to get the best team of writers, designers, videographers, and digital marketers to create a new killer strategy for your oil and gas company.
Our full-service agency staffs role-specific marketers dedicated to their crafts, meaning our copywriter sticks to knocking out compelling content. Our videographer only focuses on creating high-quality videos, and our digital and creative specialists work hard to make sure that your graphics, web design, and ads are guaranteed to bring in leads.
Ready to invest in your own company?
Contact Valynt Digital, your proactive partners in digital marketing dedicated to your company’s success.